Guides & Resources
Practical, data-driven guides for growth teams in Southeast Asia and beyond. No fluff — just tactics that move pipeline.
The Complete Guide to B2B Lead Generation in Southeast Asia
Southeast Asia's B2B landscape is unlike anywhere else in the world. With 11 countries, 7 major languages, and GDP growth rates that outpace Western markets, the opportunity is enormous — but so is the complexity. This guide covers everything from building an APAC-ready ICP to executing multi-channel outreach across Indonesia, Singapore, Malaysia, Vietnam, and beyond.
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6 guidesThe Complete Guide to B2B Lead Generation in Southeast Asia
Southeast Asia's B2B landscape is unlike anywhere else in the world. With 11 countries, 7 major languages, and GDP growth rates that outpace Western markets, the opportunity is enormous — but so is the complexity. This guide covers everything from building an APAC-ready ICP to executing multi-channel outreach across Indonesia, Singapore, Malaysia, Vietnam, and beyond.
Understanding Cost Per Lead: A Data-Driven Framework
Most B2B marketers track CPL as a vanity metric. The ones who consistently hit their pipeline targets use CPL as a decision-making framework — optimizing not just for the lowest cost per lead, but for the highest return per dollar spent on verified, intent-rich contacts.
Intent Data Playbook: From Signals to Pipeline
Intent data is the closest thing to a buyer's hand raised before they ever fill out a form. This playbook covers how to identify, prioritize, and act on intent signals — from first-party behavioral data to third-party signals from G2, review sites, and job postings — to build a high-velocity pipeline.
Multi-Channel Outreach: Email + LinkedIn + WhatsApp
Cold email alone is no longer enough. In Southeast Asian B2B markets, WhatsApp and LinkedIn DMs often outperform email for first-touch outreach. This guide covers how to build a multi-touch sequence that combines channels without burning out your prospects.
GDPR Compliance for B2B Data in APAC
Cross-border data regulations in APAC are a patchwork of national frameworks — Indonesia's PDP Law, Singapore's PDPA, Thailand's PDPA, and GDPR for EU-facing businesses. This guide breaks down what growth teams need to know to stay compliant without crippling their outreach.
Programmatic Advertising with B2B Audiences
B2B programmatic combines the precision targeting of account-based marketing with the scale of display advertising. Learn how to build audience segments from Funnelyn's contact database, activate them across DSPs, and measure pipeline influence beyond last-touch attribution.